In 1995, Toy Story came out as the first completely computer-animated film. It cost $30,000,000 to produce and on its opening weekend, made $29,140,617 in ticket sales. Since then, animation has become widespread across numerous industries. Many industries and fields use 3D animation daily for a wide array of purposes. The global 3D animation market was priced at $16.64 billion in 2020 and is predicted to reach $18.39 billion in 2021.
Whether it’s film, game development, virtual reality, or countless other uses, the demand for animation has never been higher. Let’s take a look at the top 5 uses of 3D animation in 2021.
The entertainment industry
Demand for animation in entertainment far outweighs any other category. That’s because there are a wide variety of different ways it can be used. Animated movies and TV shows have grown to encompass multiple genres and audiences. In fact, Shrek was the first animated film to win an Oscar, with the Best Animated Feature in 2002.
Animation in the film industry uses many different types of techniques, such as:
- Traditional/Classical 2D – This method was employed in the early days of animation and uses hand-drawn images for each frame of the story. Subjects are hand-painted onto plastic cells, and then the images were captured individually in front of painted backgrounds of all sorts to create scenes. Some examples of the technique include Disney’s Snow White and the Seven Dwarfs, Peter Pan, Sleeping Beauty, and Aladdin.
- Digital 2D – This method uses digital technology to create images in 2D, but completing the process much more quickly than if drawn by hand.
- Digital 3D – Digital 3D is the use of digitally created and manipulated 3D models.
- Stop-Motion – Captured frame by frame.
- Mechanical – Instead of robotics, a machine is used to make it seem as though it is moving on its own.
- Puppetry – Using puppets
- Claymation – Using clay models
Video games provide the widest use of animation by far. Developers and designers create massively detailed worlds, and animators bring everything to life. From the simple 2D games to the massively multiplayer games like World of Warcraft and Elder Scrolls.
But animation isn’t only reserved for professional game developers either. Games are becoming increasingly mod-friendly as well as more open to third-party applications and designs. This means hobbyist animators can make their own skins and models, and in some cases may even earn some cash while doing it.
There are numerous animation techniques utilized and it can take hours to animate a simple movement. That may explain why animation solutions like Pixcap are quickly gaining popularity.
Several studies have recently discovered that businesses that sell a product can greatly benefit from using 3D animation.
- According to a recent Market Analysis Report, companies that used 3D animations to promote their products were able to raise their sales by 40%.
- 96% of B2B (Business to Business) companies plan to use video in their marketing strategies in the coming years.
- 93% of today’s advertisers implement 3D product animation videos into their online communication, marketing, and sales strategy.
3D animations can provide a very attractive display of products for businesses, instead of having a simple description of products. Businesses can elevate the image of their brand, by providing a 24/7 windowfront that can present available products in the best light, to potential customers all over the world at any given time. This has been proven to attract many new clients.
By not having to embark on a long monologue speech in order to describe your products as a business, you’ll be able to thoroughly improve your customer engagement. Users of your website or social media will feel enticed to listen to what you have to say if it is presented to them via an innovative and attractive 3D animation.
Virtual reality and augmented reality
More businesses have begun to adopt virtual reality (VR) as well as augmented reality (AR). VR has a wide variety of applications in business settings and can be used for training, sales, demos, and more. These virtual reality programs require a considerable amount of animation to bring them to life since they are usually a reconstruction that mimics the real world.
Augmented reality is another up-and-coming technology that is catching on thanks to an increase in remote work. Microsoft has done considerable work to advance AR with the development of the HoloLens. The headset combines the real and digital world to create a virtual space wherever you might be. This allows for interactive meetings between users and much more. AR applications require a considerable amount of animation as digital objects are brought to life and combined with the real world.
3D animation is playing an ever-increasingly important role in the healthcare industry. When parts of the body that need to be studied are particularly difficult to access, creating a detailed 3D animated model can aid diagnosis. A study from Grand View Research predicted that by 2024, the global market value for medical animation will amount up to $514 million.
Medical professionals can use 3D animations to better their communications with patients. By uploading 3D animations to their websites, medical institutions can offer important information to potential patients to help them understand the medical conditions they suffer from or any procedures they might need to go through.
60% of us are visual learners, so 3D animations can also help doctors explain conditions and procedures to patients instead of having to expose everything orally. This is especially useful when dealing with new conditions that could only be explained using complicated scientific terms and concepts.
3D animation is the education tool of the future. Blended reality is a type of 3D educational animation that merges augmented reality with physical and digital elements, softening the line between reality and the virtual world. In biology labs, animation can allow students to be a part of dissection sessions without having to harm a living creature – this has been used for years, and the technology is being adapted to other uses in the classroom.
Students can now use 3D animations to virtually manipulate organs in anatomy classrooms, offering the opportunity of a better understanding of how the human body works. This provides an entertaining and fun experience of learning.
Architecture and design
3D animations in architecture and design allow architects and designers to showcase designs and bring concepts to life. The architects and designers that use animation will be able to put an idea on paper then make as many edits as they want to it, in order to see what works and what doesn’t. The 3D designs that are produced generate a hyper-realistic presentation that leaves a deep impression and impact on clients. The advantages include:
- Being able to present a project in great detail
- Having the option to properly visualize an idea before it actually exists
- Providing an interactive experience to clients
- Allowing for easy changes
Save time animating
These are just a few of the countless uses of animation in 2021. The demand for animators continues to grow exponentially. Unfortunately, animation takes a considerable amount of time. On average, 1 second of animation can equate to an entire hour’s worth of work, and that’s not even mentioning the large price tag on animation software.
That’s where the idea for Pixcap came from. The browser-based animation software provides useful tools like AI Motion capture and community-powered animations. Pixcap was designed to save animators time and money by providing an incredibly intuitive and simple way to animate.